LaRee Holloway


With more than 25 years in the financial services industry, LaRee Holloway brings to SFA a broad base of leadership in Finance and Accounting. She is responsible for financial and management reporting, internal controls and corporate risk management, budgeting and strategic planning, and a host of other accounting-related responsibilities. LaRee’s expertise in all of these areas will serve to assist SFA in its growth by managing budgeting and planning with an eye on the future.

LaRee began her career in public accounting with Deloitte, where she conducted audits of governmental bodies, manufacturing firms, broker-dealers, and investment firms. She served as Vice President and Controller of Financial Service Corporation (FSC) and as the Financial and Operations Principal. LaRee continued her service with the AIG Advisor Group, comprised of FSC, Royal Alliance, and Sage Financial.

LaRee graduated Magna Cum Laude with a Bachelor of Business Administration in Accounting from the University of Georgia’s Terry College of Business, and is also a Certified Public Accountant.